13 slidesSocial media marketingFree marketing PowerPoint templates
Templates for campaign plans, social media strategies, proposals, results reports and brand presentations, with audience, channel, calendar and metrics slides.
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Structure of a marketing plan deck
- Goal you can measure, with a deadline.
- Current situation: a SWOT or last period's numbers.
- Target audience: one or two customer profiles with real needs.
- Message and value proposition in one sentence.
- Channels and what happens in each one.
- Calendar by week or month.
- Budget split by channel.
- KPIs: reach, clicks, conversions, cost per customer.
For results reports
Show the result against the goal first, then the detail. A bar chart with target and actual side by side reads in seconds. Right-click any chart > Edit data to paste your figures.
Frequently asked questions
Which slides does a marketing plan need?
Goal, situation, audience, message, channels, calendar, budget and KPIs.
Are the charts editable?
Yes, they are native PowerPoint charts: right-click > Edit data.